Coaching From an Operator,
Not a Theorist.
1-on-1 and group coaching with James Pemberton for founders, owners and recruiters. The same BDB Playbook that runs James's own companies, applied to yours.
- Recruiting since
- 2009
- Placements
- 300+
- Practicing SEO since
- 2013
- Veteran
- U.S. Navy
James started recruiting with Search One in 2009, founded BDB Coaching LLC (Engaged Headhunters) in 2022, and built ProHireHQ and BookMoreTeeTimes.ai on the same method taught here. Read the full story
The 90-Day Agency Program
A 90-day coaching program for agency owners who want to resell the ProactiveCRM revenue recovery system to their own clients. You get the system James runs, and he coaches you through installing it, packaging it and selling it under your agency.
- 1
Install
Set up the ProactiveCRM revenue recovery system under your own agency, with James walking you through the build.
- 2
Package
Turn it into an offer your clients understand: what it recovers, who it is for and how you price it.
- 3
Sell & deliver
Take it to your own clients, with live coaching on the calls, the onboarding and the follow-up.
Four Ways to Work Together
Start with a single session, or go straight to ongoing coaching. Monthly and group places are by application.
Strategy Session
One 90-minute call
$500
Bring one problem: your site, your pipeline, your hiring or your offer. Leave knowing what to build first and why.
- Short questionnaire before the call
- 90 minutes 1-on-1 by video
- A written summary of the plan you agree
Monthly 1-on-1
Ongoing, month to month
By application
A standing coaching relationship for owners who want direct access and accountability while they build.
- Two 60-minute calls a month
- Messaging between calls
- Review of your pages, scripts and campaigns
Authority Accelerator
12 weeks
$4,997
The structured program: a 12-module curriculum and weekly live calls to install the BDB Playbook in your business.
- Weekly live coaching calls
- 12-module curriculum
- 1-on-1 onboarding call
Group Coaching
Small group calls
By application
Coaching alongside a handful of owners at a similar stage. Lower cost per person, and peers who hold you to it.
- Live group calls
- Hot seat time on your own business
- Peers at a similar stage
What We Work On
The four stages of the BDB Playbook, plus the two things that decide whether a service business grows: hiring and sales.
Build
A website and offer that make sense to a buyer in the first ten seconds.
Get Found
Showing up on Google and in AI answers when your buyer goes looking.
Get Chosen
Reviews, proof and positioning that make you the obvious pick over the next option.
Grow
Follow-up, reactivation and automation so leads stop leaking out of the pipeline.
Hiring
Recruiting the people you need, from someone who has done it for a living since 2009.
Sales
Turning conversations into signed clients without discounting or chasing.
How It Starts
- 1
Book or apply
Book a strategy session, or apply for monthly or group coaching.
- 2
Fit check
A short conversation to confirm we can help with what you are trying to fix.
- 3
Get to work
Your first session goes straight into your business, not a slide deck.
BDB Authority Builders
Not ready to pay for coaching? Start in the free community and learn alongside other owners.
Join Free →Questions
What is the 90-day agency program?
A 90-day coaching program for agency owners who want to resell the ProactiveCRM revenue recovery system to their own clients. James coaches you through installing it, packaging it and selling it under your agency.
Who is this coaching for?
Founders, owners and recruiters running service businesses who want to grow without leaning on paid ads or begging for referrals. You do not need to be technical.
What is the difference between the free intro call and the $500 strategy session?
The free intro call is for working out whether coaching is the right fit and which format suits you. The strategy session is a 90-minute working session on your business, and you leave with a plan.
Why are monthly and group coaching by application?
Places are limited, and both only work if the fit is right. A short application lets us confirm we can actually help before either of us commits.
Is this coaching or done-for-you?
Coaching. You or your team do the implementing, with James in your corner. If you would rather have the work built for you, that is the agency side of Build Don't Beg, the BDB Playbook.
Do you guarantee results?
No. Results depend on your market, your offer and what you put into it, and anyone promising a number before they know your business is guessing. What you get is direct access and a plan built on what has worked in James's own companies.
How are sessions run?
By video call. Monthly coaching adds messaging between calls, so you are not stuck waiting two weeks on a quick question.
Not Sure Which Fits?
Book a free intro call. We will talk through where you are and point you at the right format, or tell you honestly if coaching is not what you need.
Book a Free Intro Call