BUILD AUTHORITY.
DON'T BEG FOR ATTENTION.
For dental groups, med spas and cosmetic surgery practices. We make your practice the one patients find on Google and in AI answers, choose over the practice down the street, and come back to.
The Reality
Most practices spend their time chasing.
Begging for attention.
Without a system, every new patient costs more than the last. Most practices end up relying on:
- ✕Rented leads: ad spend and referral services that stop the day you stop paying.
- ✕Hiring struggles: chasing hygienists, injectors and front-desk staff who never apply.
- ✕Weak websites: pages that read like a brochure instead of booking consults.
- ✕Invisible online presence: missing when patients search on Google or ask AI who to see.
- ✕No differentiation: competing on price because patients cannot tell you apart.
The BDB Playbook.
We install a system that makes your practice the obvious choice in your market:
- ✓Authority creates trust: patients see why you, before they ever call.
- ✓Trust creates demand: consults, treatment plans and clinical candidates come to you.
- ✓Demand reduces chasing: less spend on rented leads, more time with patients.
- ✓Search and AI visibility: show up on Google and in the answers ChatGPT and Perplexity give.
- ✓A system, not a campaign: it keeps working after the launch month.
The Methodology
The BDB Playbook
Four stages, in order. Each one earns the next, so growth runs on a system instead of on chasing.
1. Build
Positioning, a fast website, and tracking you can trust.
2. Get Found
Show up in Google, local search, and AI answers.
3. Get Chosen
Reviews, employer brand, and executive authority that win the comparison.
4. Grow
Re-engagement, nurture, ads, and CRM automation that compound the work.
Benchmark Your Authority.
Stop Guessing Why Leads Drop.
Our 16-point Authority Scorecard evaluates your business across Foundation, AI Visibility, Trust Architecture, and Scale. Get an instant radar visual of where you leak revenue and your tailored 90-day action plan.
✓ 100% Free • Instant Results • No Software Installation Required
Who We Build For
Built for Practices.
Patients choose a practice differently than customers choose a contractor. Each playbook below is built around how patients actually decide.
Dentistry & DSOs
Treatment plan follow-up, reviews and AI search visibility for dental practices and DSO groups.
Medical Aesthetics & MedSpa
Consult booking, rebooking and reputation systems for med spas and aesthetic practices.
Facial Cosmetic Surgery
Authority content and consult pipelines for facial plastic and cosmetic surgeons.
Clinical Recruiting
ProHireHQ, the recruiting system for practices that need clinical and front-office talent.
How We Work
Choose Your Level of Support.
Whether you want to build it yourself, build it with us, or have us build it for you.
Case Study
Engaged Headhunters runs on the BDB Playbook.
Engaged Headhunters is James Pemberton's own executive search firm in senior care. It is where each stage of the method gets built and tested before we install it for anyone else.
ProHireHQ and BookMoreTeeTimes.ai run on the same four stages. We sell the method because we use it.
James Pemberton is a Navy veteran and senior care executive recruiter who built the BDB Playbook and runs his own companies on it.
Meet James